Anber Consulting
Baidu SEM
Introduction about Baidu SEM
SEM = Search Engine Marketing
Baidu was founded in January 2000, in Beijing. As the largest Chinese search engine around the world. According to statcounter, Baidu takes up 85% of market share in search engine market in China. Therefore, a strong potential customer base offers Baidu a unique advantage in Search Engine Marketing (SEM).
SEM is most basic but essential pay-per-click (ppc) model of online marketing on search engine. On Baidu SERP (search engine result page), SEM ads are displayed at the most significant positions. SEM helps brands to gather more brand exposure and potential leads.
Whether you engage us for market entry analysis, Baidu SEM consultancy or Baidu SEM operation, we take the time to understand your business goals and deliver results that add real value to your business.
What We Offer
Our Baidu SEM Services
The essential process and marketing tools on Baidu
01
Account Registration
Very different from Google Ads account, brands need to open a Baidu SEM account through agencies or Baidu sales reps. SEM/PPC account holder should be a company not a single person. Anber consulting helps our customers to accelerate the registration process.
02
Keyword Research
SEM ads is triggered by the keyword bidding. Therefore, keyword research is the fundamental process of search engine marketing. Anber consultants has rich experience with performance marketing in China to select the correct keywords for you on Baidu SEM.
03
Feed Ads
An information feed ad is a special ads format displayed on different Baidu-owned products such as Tieba, mobile browser, and Baidu App rather than on Baidu search engine. The ads placed inside information flow, and what makes it more special is the ads is the content.
04
Brand Zone
Baidu’s Brand Zone advertising option allows brands to make a big impression on top of SERP. When user searches for a brand name, such as “BMW”, on the top of search result, Baidu will display a large section of text, images and other multi-media.
05
Landing Page (Jimuyu)
Jimuyu (基木鱼) is a new landing page solution developed by Baidu using H5 responsive design. So far, companies operating in healthcare, consumer goods, and logistics must start using Jimuyu landing pages. For other industries, no matter domestic or foreign companies, can choose to use traditional landing page on own website or use Jimuyu page.
06
Baidu Analytics (Tongji)
Baidu’s Tongji (统计), comparable with Google Analytics, is a web statistics tracking system and analytical tools provided by Baidu. The tool is integrated with Baidu SEM Ads account. Baidu Tongji also includes Baidu Webmaster Tools, similar to Google Analytics, Baidu Tongji also need a webmaster to insert a piece of code in the script.