Anber Consulting
Brand & Social Media Marketing
Introduction about Brand & Social Media Marketing
In the dynamic landscape of digital marketing, capturing the hearts of consumers in China requires a strategic blend of brand marketing and social media prowess. In a country with a rich history and diverse culture, establishing a brand presence requires more than just a product or service – it requires a story. Our brand marketing experts delve deep into the intricacies of Chinese consumer behavior, crafting narratives that resonate with the target audience.
China’s digital landscape is unique, with platforms like WeChat, Weibo, and Douyin dominating the social media scene. To unlock the full potential of social media marketing, it’s crucial to navigate the Great Digital Wall effectively. Our social media marketing strategies are tailored to harness the immense power of these platforms. From engaging content creation to targeted advertising, we leverage the strengths of each platform to amplify your brand message.
What We Offer
Together we build your brand in China
other essential marketing services on Baidu and beyond
01
Baidu Baike
Baidu Baike is a Chinese answer to Wikipedia. It is part of the Baidu ecosystem and it is the largest online encyclopedia in China. Until 2022, it is recording more than 26 million items. Baike is one of the many sub-site of the Baidu eco-system and a must-have branding instrument in China.
02
Baidu Wenda (Q&A)
Baidu Wenda is, comparable to Quora, launched by Baidu, a search-based interactive knowledge Q&A sharing platform, currently the largest Q&A site in China. The main feature of Baidu know is the perfect combination with Baidu search, Baidu’s huge user base provides it with traffic support.
03
Baidu Tieba
Baidu Tieba is an interactive platform that aggregates like-minded people by interest topics. Since 2003, Baidu Tieba has 1 billion registered users and more than 20 million posters. Here, every day, the birth of the god post, here is the birthplace of the new culture of today’s network.
04
Douyin (TikTok)
Douyin, launched on September 20, 2016, is a short video app for all ages. However, at the beginning, it was positioned for young people, and its interesting short video content attracted many users and continued to grow. At the moment, Douyin is the largest Chinese Short video app. Also known as TikTok.
05
Zhihu
Zhihu, a Chinese Internet community of high quality questions and answers and a platform for original content gathered by creators, was officially launched in January 2011 with the brand mission of “allowing people to better share their knowledge, experience and insights, and find their own answers”.
06
Xiaohongshu (Red)
Xiaohongshu (Red), is a social media and e-commerce platform. It has been described as “China’s Instagram”. Xiaohongshu has over 300 million registered users and over 85 million monthly active users. Reportedly, 70% of its users are born after 1990 and nearly 90% are women.